So back to the questions you had for us. Here's one from Inga in Norway:
Hi Taru!
I've fallen head over heels with your blog. Lovely pictures and you write beautiful texts I can reqognize myself in. It also remindes me of what I really want from this life - it's terrifyingly easy to loose yourself and your dreams in the everyday buzz.
I was wondering if you (and Alex) have studied, in case what? And when you were in Dubai and Barcelona, what did you do for a living?
Good luck further on, I'm going to follow you along the way :)
Inga
Many of you have asked this before, so here's an attempt to make a short recap of our past.
As for Alex professional background: He owned and operated a successful mastering studio when we met, a beautiful studio that he sold just before we took off on this journey. He had it running for approximately ten years of his life, first in France, then Barcelona, following a mastering engineering education of three years after high school. Before starting with mastering professionally, he was working in various recording and mixing studios, as well as a FOH engineer during concerts. In the weekends, he also spent many years of his twenties and early thirties working as a DJ in great clubs and bars around in Europe.
Around the age of 24-26, he also had time to be a surf teacher on the Atlantic coast of France in the summers. Someone earlier asked why Alex has such good knowledge in composite work, and that's because as a boat owner for many years in different periods, he's always been interested in the structural aspect of the boats he owned and so he's taken some courses in France when he was still living there. In between all of this, he occasionally also worked with composite for several yachts. As well as occasionally worked as a skipper for private yachts in the Med.
Around the age of 24-26, he also had time to be a surf teacher on the Atlantic coast of France in the summers. Someone earlier asked why Alex has such good knowledge in composite work, and that's because as a boat owner for many years in different periods, he's always been interested in the structural aspect of the boats he owned and so he's taken some courses in France when he was still living there. In between all of this, he occasionally also worked with composite for several yachts. As well as occasionally worked as a skipper for private yachts in the Med.
Alex in his studio in Barcelona around that time that we first met.
My part will be a bit longer as so many girls have asked me this along the years. If you were looking for a traditional role model, I must make you disappointed because I basically skipped much of my studies in high school and have no post-secondary education whatsoever. I've always worked hard though with the exception of a couple years, and I've tried many different things on the way. To list a few of the random jobs that I've had until the age of 23 or so: Worked with market research, as a receptionist, as a conference organizer, waiter, shop assistant in a delicacy shop and all those things one can do when you're young and not necessarily have an education. Education was never really important to me as I always saw the world as my teacher. That I could gain the knowledge and experience I needed out there somewhere through travels, encounters with different types of people from different cultures and social backgrounds. I always worked for like six months or a year, then traveled, then got back home to work again and so it continued until the day that I realized I wanted something on my own. I decided pretty early that if I was to work for someone, I'd do it for myself. And I always lived by the motto that if I was going to spend a minimum of forty hours a week on working to pay my bills, it better be with something that I truthfully loved. So before Dubai, and Barcelona round 2 (I lived in Bcn one summer in between work in my early twenties too), I opened my very own fashion store online:
With some help by a government grant that I got as my business plan was approved, I got my little business started. I had that online store running for almost three years until the day that I completely lost the passion I had when I first started, and it also didn't give enough profit for me to continue working as hard as I was doing. Here's a couple photos from that time:
I was so blonde back then.. first image is from my store. In addition to the online shop I had, I also had a physical store for six months or so. The location was ideal but the rent was terribly high so I closed that store down after a trial period and went back to focus only on the online part. Second image is from Alexander mc Queens after party in Paris on one of the buying trips during fashion week.
My time as a store owner brought me endless of lessons and it was naturally a very good educational time for me.
After I closed down my shop, I gave myself the permission to take a break and leave Sweden again to explore and indulge in another culture and country. The search for something unique, wild and different brought me to Dubai where I had visited a couple times previous. I don't know if you've ever been to Dubai but it's often called Las Vegas on speed. I can with honesty say that my time there was probably not the most productive year of my life. I wished to open a fashion agency there to import and introduce a few Scandinavian fashion labels to the UAE. This proved to be a great challenge of course and all the complications with paperwork, local sponsors and the huge investment required slowly got me realize that those particular dreams probably were too massive for a little girl from Scandinavia to fulfill on her own. During the time that I was in the Middle East, I probably spent around 70% of my waking time on partying and enjoying life, in Dubai and the neighboring countries. Not sure how much I did actually enjoy the thing we call real life, but there was a lot of partying going on for sure. Here's a couple images from my time in Dubai:
Dubai is a very hectic, superficial and somewhat mentally draining city to live in though it was just what I needed/wanted during that particular time. My time there opened my eyes to many things that wouldn't normally enter my membrane so for all that I'm very thankful. It taught me a lot of life lessons. I left the UAE around a year or so after I got there and moved back to Barcelona where I had briefly lived in my early twenties. Shortly after I had gotten back to Spain and regained my entrepreneurial energy, I built an online tourist guide for the discerning traveler in Barcelona. I obviously had the online experience from my days as a web-shop owner, and eating and drinking out in beautiful places were some of my greatest interests so why not make a business out of it. This is the online guide that I developed:

I collaborated with the best hotels, restaurants, bars, nightclubs and shops in Barcelona. All worked just as I had envisioned and I had some great advertisers booked. But then in the midst of establishing my new business, I met Alex..
It wasn't like we were looking for something to happen as we both were very busy doing what we were doing. We were in fact very happy and content with our lives in Barcelona as well as with our own achievements in our day to day reality. But we still decided to let go and get out there. I guess that in the end, we all are suckers for real love and once you find that special one, nothing can come in between. And here we are, three years later. First year was spent on accustom ourselves to living aboard Alex's boat together and get rid of our material things. And the following two years has now been spent sailing from Spain to Morocco, across the Atlantic ocean, sold the old boat and got a new one, explored a new world here in the Caribbean, we've slowly but surely built up our little (blog) business, finalized some major work on the new-old boat and that's basically where we are right now. It has been hard many times in between, you know that already if you've read our blog, but so worth it if you look at what we have actually achieved.

Newly in love on Alex previous beautiful little boat, Caos, in which we started this journey.
I can't say it was the easiest decision I have done in my life, to let go of the new endeavor that I had just built up and got started, something that I truly loved and felt passionated about, in a city where I felt right at home and surrounded by a lot of people that I loved. But something with Alex offered and tempted me with more. It was not very easy for him either to let go of his life and to sell a business he had operated and built up for ten years, but somehow we both just did it.
So if we're talking about education and career, one could say that we now have combined some of our previous experiences into something new. The journey, and this blog, is sort of an extension of many of our interests combined. Though we both miss our previous lives very much from time to time, we both truly feel as if we have found the right thing for us, at least for this moment of our lives. Like always, there's always a way to do what you truthfully love, and if there's no obvious, beaten path towards your dreams, one can always create that road for oneself, from scratch.
I hope this answers your question Inga!
I hope this answers your question Inga!
14 comments:
what if you have a strong want to achieve something but dont know what your passion and dream is?
Hi Taru, thank you so much for paying so much attention to my question!
I highly agree that the world is the best teacher. Curiousity and a will to do things differently is two of the most imporant qualities to make a person wise in the end, I think.
You inspire me so mush with your bravery when it comes to going for what you want and working hard for what you desire. And also being able to letting things go, which seem like one of the hardest thing to do. But as they say, there is no such thing as 'something for nothing' and the sacrifices are often the door to the greatest things in life.
I'm so happy you are doing so well - which obiviously is a result of hard work so all respect to you. You're a role model to me :)
Inga
Inga, very glad you posed the question as it pushed Taru & Alex to give us a glimpse into the world behind the blog. I think sometimes we read the blog and forget they are real people with similar desires as each of us, of course a major difference is their brave decision to live "off the grid."
What is the opposite of bravery? I would say it was fear. Too many people settle for less and allow fear to paralyze them into believing that their dream are out of reach. It takes someone with bravery to walk away from the comforts of society and jump onto a boat and set sail for the great unknown.
6 years ago I had to make a similar decision to walk away from an established job and career in advertising to chase a dream. I decided to return to school and ATTEMPT to get become a dentist. I am about 2 years from graduation and soo glad I had the bravery to take that leap of faith into the proverbial great unknown.
I commend you Alex & Taru for your bravery. Also, thank you for being so transparent on this blog for all to see.
Fair winds!
Hi Taru,
I really loved this post! Very inspiring. I have a very similar outlook on life and education as you do..travelling & world experiences will teach a lot more than school ever could.
I have never been to Dubai yet but I'd love to do a long vacation there sometime!!
Nice post. What labels did you carry in your boutique?
Ben, funny thing...the number of retired dentist that are sailing around the world is some sort of anomaly. I would estimate that 1 in 5 boats is a retired dentist!
@ Tiffany - How do you know travelling & world will teach more if you have no post secondary education? It sounds like wishful thinking to me. There is nothing stopping you from first getting an education and then do the other.
What to say, amazing reading. I follow yours blog last year since I found it. Shortly, my drams.
BR
Charter
Anonymous1: I think everyone has a moment or more in their life when they are a bit lost and confused as to what to do with their time on earth. Don't stress it too much is my best advice, things will come to you sooner or later. As long as you are true to yourself, meaning that you're doing only things that feels good within and that you don't listen too much to what other people expect/want from you, you should be fine. Many times in my life I've been wondering and I've felt a bit lost, but the right thing has always presented itself in the end. I think the worst you can do is to stress about things too much as that will block yourself from seeing the small, important things that might cross your path. I will write longer about this one of these days as I got much to say on the subject.
Lolo: Alexander Wang, Cacharel, Luella, Botkier, Lutz&Patmos, Josh Goot, Seven Jeans, Alexis Bittar and many more..
Anonymous3 (Can't you people make up a pseudonym at least?): It seems as Tiffany has both an education and she's also learning by living the life that she wants so all good. Education is naturally a very secure way to go and if one feel that is the right way, one should do that. But for myself, I always thought I would miss out on something important, some important experiences and knowledge, if I were to sit in the classroom four-five years of my life. Today I'm very glad I made the choice to not spend those years in school and can instead study the things that I find important, on my own. My travels, the people that I've met along the way, books and the Internet has thought me most of what I need to know.
Anonymous: I went to university and got my degree..but after the first year I realized real world experiences and meeting people along the way taught me a lot more important life lessons than I did in a classroom. Certain people I've met over the years have taught me to be more ambitious and follow my true passions in life. As they say, school pretty much "teaches you to be like everyone else" /to live a conventional life.
I completely agree that there is more to learn in the world than there is to learn in the classroom. Though I have a bachelors degree and don't regret my choice in getting one, I agree with Tiffany that school teaches you to live a very conventional life and to live within the social norm. There are far more things to learn from outside the classroom!
I agree too. Most of what I learned at school has been useless and since I left I have learnt to be fluent iin a new language, learnt to cook everything from scratch and many other life skills that were not taught at school.
I often wish I could take my daughter out of school already and just teach her life rather than send her to lessons.
Taru, I loved this post and the last photo is beautiful!
Hello Taru,
I always read your blog from The Netherlands.
I know that I want my own business, exactly what you said, 'If i was was to work for someone, I'd do it for myself.'
You keep reminding me that I have to follow my dreams, as hard it can be.
Keep up the good work, the great photo's ( I love the last photo of Alex and you by this post ) and please keep sharing your dreaming and most importent, always follow your dreams!
Lianne
I am so happy that I became a Doctor of Chinese Medicine, but there is not a day goes by where I don't wish that I had such looming student loans. The education I've gained on the road is invaluable. LOVE that black dress you're wearing!!! What an incredible design!
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